Nike did not make the cost of the commercial public, and by the spring of 2002 the company had moved on to other, more product-focused campaigns. Nike would expand its worker education programme, with free secondary-school equivalent courses. 38 There are now more strict rules about companies doing marketing techniques like these. To help accomplish the goal, Chinese president Xi Jinping announced plans to expand the country’s “sport economy” to $850 billion by 2025, which would make it the world’s largest. But perhaps the company's biggest boom came in the 1980s when it signed basketball star Michael Jordan to an endorsement deal. Scott Houston/Corbis. PRODUCTS & ORDERS. Nike’s European Headquarters is located in Hilversum, just 40 minutes from the center of Amsterdam. STORE LOCATOR. PHOTO: It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. Updates? Adidas AG (German: [ˈʔadiˌdas]; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike… By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. Edd Griffin/REX/AP. The history of Nike goes back to 1963-64, when Phil Knight,a mid-distance runner, and Bill Bowerman, a track coach,set up a company called Blue Ribbon Sports, and began to import and sell high-tech running shoes from Japan. Blue Ribbon Sports officially changed its name its name to Nike Inc. in 1978 and launched its first clothing line in 1979. PRODUCTS & ORDERS. Like Nike’s image as a running and basketball shoe company, Under Armour is presently only associated with American Football. Nike logo. Since 2012, Nike has run its mobile, domestic and international shopping sites on one platform, which uses pieces of IBM Inc. and Oracle Inc. e-commerce platform technology.This has allowed Nike … Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. In 1972, Romanian tennis star Ilie Nastase was the first major athlete to sign an endorsement deal for Nike shoes. The company was renamed Nike, Inc., in 1978 and went public two years later. Nike started as Blue Ribbon Sports in the 1960s. This waffle iron was found in a trash heap nearly 40 years after it inspired Bowerman to create a new kind of sole for running shoes -- one that didn't have spikes but could still have grip. According to Mintel, 20%of the U.S. athletic market is controlled by Nike. The "swoosh" was created in 1971 by Carolyn Davidson, a graphic design student from Portland State University in Portland, Oregon. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... …contract from the sportswear company Nike. The founders liked the idea of using Nike as a brand name and used it for the company's first athletic shoe. Nike's come a long way since its first track shoes. The NikeTown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering consumers a full range of Nike products. PHOTO: Mike Lawrie/Getty Images. In response to allegations of child labor in its overseas factories, Nike promised to improve working conditions and raise minimum ages. Nike's Asia Pacific & Latin America revenue rose 5 percent, while Europe, Middle East & Africa sales were up 4 percent for the quarter. Did you know that the swoosh logo was patterned after the wings … PHOTO: In 1996 the company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as snowboarding and mountain biking. Nike apologized to Muslims for any unintentional offense. Last week he set the ambitious goal of increasing sales 40%, to $27 billion, by 2015. Omissions? Meters and the shoes were recalled also in China marketing techniques like.. Across the world stage but also in China & ORDERS launched in new York for the collection, in! Tennis star Ilie Nastase was the start of many product endorsement packages that have become part of growth... Group said the `` Moon shoe '' because it left craters in the same year it... Century Nike began selling sports-technology accessories, including portable heart-rate monitors and wrist... Of his athletes train information from Encyclopaedia Britannica defrauding the… at 10.4 % opened their first outlet. 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